What happens if a customer adds a product to the basket but does not complete the purchase, will it stay there and if so will it be visible in the advertiser’s site basket too?

It depends on the cookie length but generally speaking items will be held in the basket for approximately 30 days. During this time, an email will be sent to the customer reminding them that this item is waiting in their checkout basket. The basket will not be replicated on the advertiser site.

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